All along, the number of mobile phone Meizu open conference is enough to lead the mobile phone ring. But when I didn't know, the news of Meizu conference was rarely heard. A digital blogger laments, "can you imagine that there are three mobile phone releases in 28 this month?" More difficult to imagine is that there is no meizu.
And a netizen ironic more direct: Meizu now even the conference can not afford it.
Despite the subjective cognition of these users, there is an objective fact is that Meizu recently did some Shuaishen appendage.
Pro7 price collapse, dismal sales, this is expected to reverse the expectations of the flagship machine completely failed.
Most division vice president of sales and sales team in Chu Chunmin staff turnover will jointly bear responsibility for this purpose. Before that, Pan Yikuan, who joined Meizu at the same time as CMO Yang Zhe, left office and left office in less than four months.
At the same time, "mortal enemy" millet is excited to usher in another heavyweight talent - MediaTek original COO Zhu Shangzu, who had at Meizu Pro7 conference, solemnly introduced MediaTek Helio X30 processor, in a short period of time, friends change opponents.
The first year of the Yellow chapter back, Meizu's performance obviously not as a qualified 15th anniversary on the eve of the preheating. This may be a sign, if next year, Huang Zhang and his dream machine again cold, Meizu outlook is basically confirmed. In other words, Huang Zhang once again became the only savior of Meizu, but this is not a good thing, according to the historical lessons of Meizu before speaking.
Machine sea can not, bet on flagship is not good, Meizu also?
If Meizu before the small and beautiful positioning is still clear, then after scale, Meizu than on, less than the embarrassment of the status quo, in the past two years under the influence of strategic errors, not only did not improve, but increasingly exposed a company as a whole defect.
First of all, we look at Meizu's market performance in the past two years. According to official data, Meizu 2016 total sales exceeded 22 million units, an increase of 10% compared to 2015, but it is difficult to ignore the proportion of low-end machines, which is why the outside questioned Meizu alleged loss of profit is the main reason. In addition, the sequelae brought by machine sea tactics are also concentrated in the outbreak of last year, such as product line confusion, loss of users, as well as ten million MediaTek criticized and so on.
Despite the strategy, Meizu looked pretty qualified at least last year, but in 17 years there was virtually no bright spot. As far as sales were concerned, it could be a simple prediction. According to the survey data, in September the domestic mobile phone shipments rankings, ranked eighth in the Meizu, Jin and ZTE, the low-end models on the list, actually Charm Blue note6 as low as 10 away, but in the end and high-end selling models without a list. And so on, Meizu's overall sales this year will be much lower than last year.
Even from the strategic turn of the sea, Meizu's performance is still unsatisfactory, which should not just the reason for the transformation of the company, from the successive mistakes in the past two years, in fact, can find a lot of problems.
On the one hand, Meizu's direction adjustment is always in the wrong time. Last year, the biggest change in the pattern of blue and green brothers, by the laying line under the store, can have more tired in the Meizu with millet, this year the market began to fight the sea sales and full screen, Meizu is not a follow up. How many times do you have to allow trial and error when Meizu doesn't step on it?
On the other hand, the strategic layout of Meizu all basically focus on the product, once around the product layout were blocked, Meizu have some confusion. This also explains from the side, compared with other domestic brands, Meizu has not formed a strong advantage throughout, relying on only pure products, including risks can be imagined. The most important thing is, this situation leads to one of the most core problem is that all possible breakout way has long been blocked by other competitors.
For example, to engage in online marketing, but never fight millet, even in advertising are not as good as Jin, while oppo and vivo line under the huge and complicated system, Meizu also can not compete with HUAWEI, more needless to say.
In this case, the visual inspection is still possible to develop direction, including the sea, profit and listing, but these three can not be achieved in a short time. A machine for a long time, relying on low-end profits is not reliable, Ali can not be instant blood transfusion, two, in the sea route, in addition to more than 2 million sales in 2016 this year, India, the Southeast Asian market and did not see the Meizu figure.
All in all, the product is Meizu's only life-saving straw, and Huang chapter is to save the product Savior, in other words, Meizu's future bet once again on a person or a product, which has become a habit of Meizu, but also the company for many years around the knot.
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